Reynolds Construction Case Study Essay

1. Ben Lawsons Custom Fabricators, Inc., creates value for Orleans by making the habitude control panel for the elevators. Later on, the business has grown bouffantger. Bens company provides special brackets and panels for the plant. Since outsourcing, Ben also makes the entire control panel, complete with the buttons and the wiring harness.2. Ben Lawson has some Brobdingnagian competitive advantages in keeping the Orleans business. They have been working together for a eagle-eyed time so Bens company could easily examine what the customer need like delivering in time, great quality products. After few changes, Ben still provide good products for Orleans so that help Ben to piddle trust in doing business, which strengthens their relationship.3. In the past, Orleans priorities were only about quantity, doing the same business with familiar suppliers. Now Orleans has change that. They want to make wage, master cost associated with the elevators by cutting raw materials cost, an dthat would affect Bens business.4. Ben should change his business model so that it would have him gain advantages. Even though Ben has long relationship doing business with Orleans, it may not help much with Orleans new priorities.5. In the value chain, Bens company is an efficient manufacturer because they name a factory that has full of tools to bring out the best products. Besides, those products are always delivered in time since Ben understands Orleans business. 6. Bens company has to prove that they ordain always bring high quality products that in Orleans need. Compared to a loyal customer as Ben, it would be safer to doing business with, both relationship and forcible distance. Besides, Ben has to prove that hiring Mexican labor could help cutting cost but cannot compare with Bens company of experiences.Case Lasik Vision Corporation1. Lasik Visions competitive priority is to offer the lowest price of eye surgery and high volume at the same time. They also run advertiseme nt of big discounts to attract customer, which is $1,475 per eye and then $1,598 for both eyes.2. As showed in the case, Lasik Vision did attract lots of customers and helped them gain profit but only in short-run. Because they cut out the fees for expensive equipment, it may not good care enough for the patients. Besides, their high volume of surgery may gain big profit but also bring higher risk, which is unsatisfied patients filing lawsuit.3. If Lasik has chosen to be in this market, they have to guarantee their quality service to the customers. Also, they need to couch in some expensive equipment or train the employees. With that, they could grow their business in reliability of customers.